Review on 2threads.com

Event Description

“First impressions count and Midnight Fashion aims to impress.” – Midnight Fashion, October 2007

After such a warm reception and amazing turn out last November, we’re thrilled to announce that Midnight Fashion 2 is right on our doorstep!

With a fresh batch of 10 of Melbourne’s young and prominent designers ready and raring to showcase their talent, Midnight Fashion returns on Friday 28th March 2008.

After listening to your thoughts and feedback, we’ve tweaked and changed some things to ensure that Midnight Fashion 2 blends beauty and boutique more than ever before.

Despite being optimistic, we could have never anticipated the huge number of you who came out to support us late last year. Due to this incredible turn out, some of you had to wait outside longer than you (and we) would have liked you to.

We have taken your feedback on board and as you know, at Midnight Fashion we aim to please so this year we have introduced a new door policy that will see guests enjoying ‘instant entry.’ This means less time on the outside and more time with the in crowd.

This year, we move into a bigger and better venue – The Royal Melbourne Hotel, 629 Bourke Street, Melbourne – which means that there is going to be a whole lot more space to enjoy distinct boutique style, culture, indulgence and elegance. In addition to the two feature runway shows, live entertainment including some of Melbourne’s most influential DJ’s will be playing throughout the night.

In another change from last year, we will be debuting our new catwalk. Lavishly long and extremely elevated the new runway will ensure that everyone will be able to see every model and every designer piece with absolute ease.

With all of these changes in place and a fresh set of designers dying to put their ranges on display, Midnight Fashion 2 looks to excel last years debut and we want to make sure that you’re all along for the ride.

Tickets will are available now “early bird” and if last year’s sales are any indication you may want to get in early to make sure you’re a part of Midnight Fashion in 2008.

We’ve all made our first impressions, now it’s time to come out and play.

Designer’s List For Midnight Fashion 2

tickets on sale now at www.midnightfashion.net/tickets

1. Anna Campbell

2. Kiss Chacey

3. Shona Design

4. Nana Judy

5. Jaci Bailey

6. Chocolate City

7. Alexi Freeman

8. Voyager

9. LMaree

10. Gimp –

DJ’s

MARK JOHN (BLACKDOGS)

Archie Stefanou

Sponsors and affiliates

PR Darling Susie and Brett

MINK Magazine

2threads.com

Fashionising.com

Muu.com.au

V-cam

Kiss Models

SM

Secret Society

Clubs guide

Nutrient Water

Royal Melbourne

Conrad Mace

More info at www.midnightfashion.net

Review on Midnight Fashion 2

The much anticipated follow up to Midnight Fashion was held last Friday at the Royal Melbourne Hotel, and it goes without saying that Midnight Fashion 2 was a fantastic success. Several hundred of Melbourne’s young and stylish turned up on the night to witness fun, fashion and to get a taste of what up and coming local designers have in store this season.

Kiss Chacey opened the first parade of the evening with their line of funky, bright range of menswear featuring graphic Henley tees paired with dark skinny jeans for a laid back, surf inspired look. I can see this range loved by boys and men alike.

Chocolate City went on to impress with a grungy range of menswear featuring leather jackets, faux fur trims along with preppy vests and knit scarves. Chocolate City’s women’s range was no less impressive. Flattering high waisted dark indigo skinny jeans and skirts featured heavily, along with slinky print dresses that finished well above the knee.

Gimp menswear went on to demonstrate that tough skull prints are still very much a feature this season, with fantastic skull print tee opening their parade. Quirky graphic tees featured heavily in Gimp’s parade, including a rather edible looking steak…of course, Gimp finished off their tough look with dark to black skinnys and trainers.

 LMaree sure was prepared for her Midnight Fashion show; the designer had a cheer squad donned in matching ‘LMaree’ tees positioned at the runway ready to announce her arrival. LMaree was right on trend showcasing blazers and ice-skating skirts teamed with pussy bow blouses and cropped vests. LMarees designs included the continuance of the high waist, paired with simple tops featuring delicate details such as beading and neck ties. LMaree’s show was all about the detail, a standout number being a black shift frock with abstractly embroidered lace teamed with oil-slick leggings. Not only did LMaree feature lace; sequins, ruffles and beautiful fabrics also adorned her parade.

Voyager menswear was simple yet on trend. The line featured simple tees, cotton collared shirts, teamed with slouchy canvas jackets and funky nylon bombers. The range had a preppy edge to it with pieces such as knit pullovers and scarves teamed with distressed denim. All in all, a very wearable line that would appeal to a large demographic of gents.

Shona Design certainly injected a hit of colour into the evening with her funky designs. The range featured brightly coloured shift dresses in a range of fabrics and prints. The line would not have been complete without a striking quilted gold hooded dress teamed with sheer black tights. The standout of Shona Design’s parade was a super quirky, yet very wearable blue jumpsuit, styled to perfection with sheet hosiery and black platform heels. Shona Design pieces are certainly recognisable, unique and just what we need to liven up a chilly Melbourne winter day.

The second parade of the evening kicked off at Midnight with designs from Jaci Bailey. Each piece in Bailey’s collection had a young, fresh, feminine appeal, particularly her opening number – a super sweet, yet very funky baby pink and blue check ‘Space Invaders’ hoodie. The talented Melbourne designer range featured floral high waisted skirts teamed with ‘The Beatles’ band tees, feminine shift dresses ranging from lurex stripes to bright patchwork panels. Jaci Bailey certainly demonstrated a refreshing uniqueness, however by no means did Bailey feel the need to go over the top with anything too outrageous – Bailey clearly shows that simplicity is the key.

Nana Judy delivered a western meets university prep theme in their menswear line. On show were on trend check shirts in a variety of colours, teamed with funky vests and dark skinnys. Great outerwear was also on display, Nana Judy featuring a slouchy grey tweed jacket that received several remarks from the gentlemen standing behind me. A clear standout of the Nana Judy show was the cheeky combo of a striped shirt and black skinnys accessorised with a tie and striped braces. This very wearable line received an excellent response on the night and is one to be on the lookout for in future seasons.

Alexi Freeman’s parade was nothing short of a graphic artists dream come true. Whether it be colour or monochrome, each of Freeman’s pieces were truly captivating. Zig Zag print super slinky dresses featured heavily, along with a splash of colour in the form of the blue silk shirt dress. With an eye for detail and designs that have the potential to not only look fantastic not only on models, but on the mere mortals among us, Alexi Freeman’s A/W 08 range is set to be a hit.

Anna Campbell’s parade was one of femininity and delicacy. Each and every frock featured intricate attention to detail. Campbell has spared no expense on this range, with fabrics ranging from delicate silks to satin and organza. The short hemline was a recurring theme throughout Campbell’s parade, yet apart from that every single piece had a personality of its own. Stand outs were the white satin frock with stiff organza frills down both the front and back, and the peachy flapper frock, adorned with rows upon rows of brilliant tassels. Anna Campbell’s range summed up in two words? Easy…Cocktail Couture.

Not only did Midnight Fashion 2 allow some of Melbourne’s most talented young designers to show of their Autumn Winter 08 range in style, it allowed fashion lovers from all over our wonderful city to experience their creations. Cameron Hill, (organiser of MF2) proved that with persistence, hard work and a hell of a lot of promotion, success is always possible. Midnight Fashion 2 was a huge hit, friendly faces, top music, fabulous fashion with everyone present sharing that one common love – Melbourne Style. Bronwyn Miller 31.03.08